Loading…
Enter your numbers and get real-time MRR, ARR, churn, LTV, LTV:CAC, CAC payback, and Rule of 40 — benchmarked against SaaS industry standards.
Revenue
Total MRR at start of this month
MRR from new customers only
MRR lost to cancellations
Upsells + upgrades from existing customers
Customers & Unit Economics
Total active paying customers
Fully-loaded cost to acquire one customer
Typical SaaS: 60–85%
Benchmark Guide
Your Metrics
ARR
—
Annual Recurring Revenue — the annualised view of your monthly subscription base.
Net New MRR
—
Net change in MRR this month — the clearest growth signal for early-stage SaaS.
Monthly Churn Rate
—
<1% excellent. 1–3% acceptable early-stage. >3% signals retention problems.
NRR (Net Revenue Retention)
—
Revenue retained + expansion, no new logos
>110% means existing customers expand faster than they churn — rare and powerful.
ARPU
—
Average Revenue Per User / month
Monthly revenue divided by paying customers. Rising ARPU signals healthy expansion.
LTV
—
Needs churn > 0
Customer Lifetime Value — the gross profit you expect from a customer over their lifetime.
LTV : CAC
—
Needs LTV + CAC
>3x is the venture benchmark. <1x means you're destroying value on every customer.
CAC Payback
—
Months to recover acquisition cost
<12 months is world-class. >24 months requires venture capital to survive growth.
Rule of 40
—
Annualized growth rate + gross margin (a proxy for profit margin, which this tool doesn’t collect). >40 = healthy balance of growth and profitability — treat as a rough gut-check, not a precise benchmark.
Enter your MRR above to see your metrics appear here in real time.
Ready to track this every month?
SaaS Metrics Dashboard — Google Sheets & Excel Template
9-tab template with MRR waterfall, cohort heatmap, churn analysis, LTV trends, and board-ready dashboards. Paste your data once — everything auto-calculates.